Staten Island’s
largest bike tour!
Sponsor the Tour de Staten Island!
Sunday, April 21, 2024
About
2024 marks the 12th Annual Tour de Staten Island -- the only bike tour of its kind exclusively on Staten Island, leading over 1,500 cyclists through the borough’s most breathtaking destinations. The fundraiser directly supports TA’s advocacy work in all 5 boroughs.
This year, the Tour de Staten Island coincides with Earth Month (April) and is an ideal cross marketing opportunity to align with environmentally conscientious consumers. The tour brings out a range of cyclists: from seasoned athletes to entry level riders. They all have in common a curiosity for products and services that fit into their lifestyle and points of interest (micro-mobility/tech, urban adventures, active lifestyle, environmentalism, and sustainability).
Date: Sunday, April 21, 2024
Location: Staten Island URBY
Time: 7:00am - 4:00pm
Website: www.tourdestatenisland.org
Demographics
1,500 Average Riders
73% Male
26% Female
1% Other
Age
24% 25 - 34
29% 35 - 54
30% 55 - 56
Activity
78% ride 3+ days/week
98% ride 4+ bike tours/year
Geographic Makeup
90% hail from New York State
24% from Brooklyn
Social Media Use
90% Instagram
60% Facebook
30% Twitter / X
Education
50% have a Graduate Degree
Income
32% $151K+
10% $125K - $150K
18% $100K - $124K
13% $75K - $99K
25% $74K or less
Sponsorship Levels
-
• Exclusive title sponsor recognition
• Prime mention in press release
• Opportunity to address participants at start and finish with a mic
• Dedicated email before or after ride • 10x20 space at Start and/or Finish Festival
• Opportunity to give away branded product to VIPs and General Admission
• Opportunity to provide product at a rest stop
• Six social media posts
• Logo inclusion on:
— Rider bib
— Email to 110,000+ subscribers
— Webpage
— Temporary on-site signage
— Twenty (20) complimentary passes
— Access to event photography -
• Mention in press release
• 10x10 space at Start and/or Finish Festival
• Opportunity to give away branded product to VIPS and General Admission
• Four social media posts
• Logo inclusion on:
— Email to 110,000+ subscribers
— Webpage
— Temporary on-site signage
— Ten (10) complimentary passes
• Access to event photography -
• 10x10 space at festival
• Opportunity to give away branded product to General Admission only
• Two social media posts
• Logo inclusion on:
— Emails to 110,000+ subscribers
— Webpage
• Five (5) complimentary passes -
Level available for nonprofits, start ups, and in addition to in-kind donations only
• 10x10 space at festival
• Logo inclusion on:
— Email to 110,000+ subscribers
— Webpage
Exposure
Website Traffic | transalt.org
161,800 Page visits a year
259,000 Page views total
21,500 Page views a month
Social Media Reach | @transalt
25,828 Facebook
42,746 Twitter
15,241 Instagram
Other Exposure
110,000 Email Subscribers
100+ Publications Receive TA Press Releases
Get in Touch!
Nicole Rodriguez
Events and Partnerships Manager
nicole.rodriguez@transalt.org
(212) 629-8080
111 John St. Suite 260
New York, NY 10038
Learn about TA’s Corporate Membership Program!
We can reclaim our streets.
Transportation Alternatives’ mission is to reclaim New York City from cars, transforming our streets into safe, sustainable, and equitable places to walk, bike, take transit, gather, and thrive.
For 50 years, We’ve brought an inclusive, intersectional organizing approach because we know our streets have the potential to create opportunities of all kinds: safer, betterconnected neighborhoods, cleaner air, more equitable communities, and more economic prosperity.