For over 28 years, Transportation Alternatives has executed large-scale events for cyclists, urbanists, and New Yorkers from all walks of life. And thanks to our advocacy work, safety innovations like pedestrian islands, retimed traffic signals, and a lower speed limit have saved the lives of countless New Yorkers. Hundreds of miles of new bike lanes, including 80 miles of protected bike lanes, are used by hundreds of thousands of cyclists every year. New public plazas reclaimed from vehicle space now cover our urban landscape.
With your support, TransAlt is changing the very structure of NYC. And we’re just getting started.
Become a Transportation Alternatives Sponsor
TransAlt sponsorship opportunities are unique options for companies seeking to tap into New York City’s booming urban cyclist and environmentally-minded demographic. As the organization New Yorkers trust to advocate for safer streets and a healthier, greener city, TransAlt engages people who commute by bike, by transit, or by foot, as well as recreational cyclists and civic leaders.
Our two signature Bike Tours attract a diverse cycling community of over 8,000 riders: dedicated cyclists, families, commuters, and people just looking for a healthy weekend challenge. Our Bike Month programming throughout the month of May — including Commuter Stations, a city-wide Bike to Work Challenge, and our annual Bike Home from Work Party — engages over 20,000 commuting cyclists each year (on a daily basis throughout the month). Over the past few years, we have been branching into more digital partnerships, helping brands launch apps, run contests, and build brand affinity.
Aside from this, we have a large and dedicated audience of active NYC followers your brand can engage with in many creative ways. We work with you to tailor your sponsorship experience, develop strategy, and execute our plans to best showcase your brand. TransAlt treats each sponsor as a valued partner. The flexibility of our sponsorship program is part of what makes it so unique.
Transportation Alternatives’ corporate members are prominent businesses that provide critical support for biking, walking, and public transit campaigns, demonstrating their commitment to safer streets and a sustainable New York City. In addition to helping your company play an active role in changing NYC for the better, Transportation Alternatives' Corporate Membership Program gives your employees membership benefits — including discounts at local bike shops, reduced tour registration fees, and invitations to members-only events — year-round wellness benefits, and recognition as a leader in the fight for a more liveable New York.
In addition, corporate membership offers benefits including access to TransAlt’s expert staff, a bike parking consultation and advice obtaining bikes access to your office building, group tickets for TransAlt Bike Tours, ads in Reclaim Magazine, social media exposure, and TransAlt memberships for your employees.
For questions and enrollment, contact:
Phone: 646 873-6022